Hurley Int: True Performance Boardshorts Official

Hurley Int: True Performance Boardshorts Official

HQ: Senior Web Designer & Interactive Media Designer.

July 2008 – September 2010  |  2 years 3 months  |  Orange County, CA.

I was the internal Senior Web Designer at Hurley Int. for over two years. Hurley is a subsidiary of Nike Corporation and was a strategic brand that assisted in the development of Nike 6.0. While there, I lead the design of all major web and digital initiatives as well as supported all internal departments and their needs.

Highlights:

  • Designed 2010 Nike/Hurley/Cons US Open of Surfing website and iPhone/iPad applications.
  • Designed 2009 and 2010 Hurley Pro website and iPhone/iPad applications.
  • Co-produced live web show, Sliders TV.
  • Co-conceptualized Hurley “Microphone For Youth” on-line t-shirt design contest.
  • Designed pro surfer Rob Machado’s 1st foundation website.
  • Conceptualized, designed, animated and developed Hurley Music website. (Flash)
  • Conceptualized, designed, animated and developed Hurley True Performance website. (Flash)
  • Conceptualized, co-designed, animated and developed artist Alex Pardee’s “Night of the Treeple” collaboration website. (Flash)
  • Designed, animated and developed Hurley Jeans website. (Flash)
  • Followed and interviewed pro rider Ivan Tedesco on the west coast 2010 AMA Supercross circuit.
  • Co-developed Hurley social media initiatives.
  • Shot photography for brand events.
  • Designed majority web banner marketing campaigns. (Flash)
  • Worked hand in hand with marketing to carry out online initiatives.
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Strategic decision making within project parameters, technical requirements & brand design guidelines.

 

  • Advertising.

  • Ad Campaigns.

  • Agile.

  • Art Direction.

  • Brand Development.

  • Brand Design.

  • Brand Marketing.

  • Brand Strategy.

  • Capital Raising.

  • Computer Science.

  • Construction.

  • Consulting.

  • Creative Cloud.

  • Creative Direction.

  • Design Lead.

  • Display Ads.

  • Ecommerce.

  • Email Marketing.

  • Email & Hosting Setup.

  • Emerging Technologies.

  • Enterprise.

  • Figma.

  • Frontend Development.

  • Graphic Design.

  • Human-Centered Design.

  • Illustrator.

 

  • iOS.

  • iOT.

  • Information Architecture.

  • Innovation.

  • Invision Studio.

  • Integrated Systems.

  • Iterative.

  • Kanban.

  • Lean.

  • Lifestyle Photography.

  • Logo Design.

  • Miro.

  • Mobile First Design.

  • Package Design.

  • Photo Manipulation.

  • Photo Retouching.

  • Photoshop.

  • Plastic Injection.

  • Point of Sale.

  • Product Design.

  • Product Experience.

  • Product Management.

  • Product Owner.

  • Product Photography.

  • Project Research.

  • Quality Assurance.

  • Rapid.

 

  • Responsive Web/Mobile Design.

  • Rich Media.

  • Scrum.

  • Senior Art Direction.

  • Senior Android Design.

  • Senior iOS Design.

  • Senior UI Design.

  • Senior UX Design.

  • Shopify Expert.

  • Sketch.

  • Social Media Marketing.

  • Sprints.

  • Startups.

  • Strategy.

  • Team Building.

  • Team Management.

  • UI/UX.

  • User Acquisition.

  • User Adoption.

  • User Journey Mapping.

  • User Research.

  • User Surveying.

  • User Testing.

  • Web 1.0-4.0.

  • Web Design.

  • Web Development.

  • Wireframes.

 

 

 

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