Fox Racing: Web Graphics Official

Fox Racing: Web Graphics Official

Contract: Web | Ecommerce Consultant & Visual Designer.

September 2010 – November 2010  |  3 months  |  Irvine, CA.

After leaving Nike/Hurley/Cons I started working for 24 Seven again. Through their contracts I was hired to work in-house at Fox Racing headquarters in Irvine, CA. While at Fox, I worked on their new website/ecommerce platform that was rolling out. I consulted them on UI/UX and redesigned their PDP (product description pages) to be a bit more engaging. Otherwise the site was beautiful. I had learned some conversion strategies and felt Fox Racing could benefit from my experience. This was early day ecommerce and I had just left Nike/Hurley/Cons as Hurley's Senior Web Designer and Flash Developer. I do not have those PDP design files unfortunately. I'm under NDA's on this project. I did get the chance to do some photoshop headers for their category pages they didn't mind I use for my portfolio. While their I assisted in QA testing the new site for launch.

Highlights:

  • 72 ppi.
  • Senior UI/UX design.
  • Senior visual design.
  • Image manipulation.
  • Assisted in Launching new version of Foxracing.com.
  • Consulted on user engagement and acquisition models, UI/UX design, and new mobile application concepts for engaging their audience.
  • Reworked product description pages (PDP) on ecommerce website.
  • Ran QA on new code features and reported back to development team with detailed instructions on how I was able to break code.
  • Designed category landing page headers for new website launch.
More information View images

Strategic decision making within project parameters, technical requirements & brand design guidelines.

 

  • Advertising.

  • Ad Campaigns.

  • Agile.

  • Art Direction.

  • Brand Development.

  • Brand Design.

  • Brand Marketing.

  • Brand Strategy.

  • Capital Raising.

  • Computer Science.

  • Construction.

  • Consulting.

  • Creative Cloud.

  • Creative Direction.

  • Design Lead.

  • Display Ads.

  • Ecommerce.

  • Email Marketing.

  • Email & Hosting Setup.

  • Emerging Technologies.

  • Enterprise.

  • Figma.

  • Frontend Development.

  • Graphic Design.

  • Human-Centered Design.

  • Illustrator.

 

  • iOS.

  • iOT.

  • Information Architecture.

  • Innovation.

  • Invision Studio.

  • Integrated Systems.

  • Iterative.

  • Kanban.

  • Lean.

  • Lifestyle Photography.

  • Logo Design.

  • Miro.

  • Mobile First Design.

  • Package Design.

  • Photo Manipulation.

  • Photo Retouching.

  • Photoshop.

  • Plastic Injection.

  • Point of Sale.

  • Product Design.

  • Product Experience.

  • Product Management.

  • Product Owner.

  • Product Photography.

  • Project Research.

  • Quality Assurance.

  • Rapid.

 

  • Responsive Web/Mobile Design.

  • Rich Media.

  • Scrum.

  • Senior Art Direction.

  • Senior Android Design.

  • Senior iOS Design.

  • Senior UI Design.

  • Senior UX Design.

  • Shopify Expert.

  • Sketch.

  • Social Media Marketing.

  • Sprints.

  • Startups.

  • Strategy.

  • Team Building.

  • Team Management.

  • UI/UX.

  • User Acquisition.

  • User Adoption.

  • User Journey Mapping.

  • User Research.

  • User Surveying.

  • User Testing.

  • Web 1.0-4.0.

  • Web Design.

  • Web Development.

  • Wireframes.

 

 

 

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