Cream Cycles: Bicycle Rental Co. Official
Funded Startup: Founder, Product Manager & Senior UX Designer.
May 2015 – January 2016 | 9 months | Los Angeles, CA.
Cream Cycles is a tourist based bicycle rental company that serviced Santa Monica, Venice & Marina Del Rey, CA. I raised capital and we launched in the Summer of 2015. We quickly became known as the premium bicycle rental company. We had a brand new fleet of 50 bicycles and the tourist loved riding them. I was approached by the VP of Santa Monica Tourism and asked to have Cream Cycles featured on SantaMonica.com. After substantial organic growth, one of my tech colleagues contacted me and asked Cream Cycles to pitch at REACH Next. We launched Cream Cycles to prove there was a demand for distributive bike share. From our analytics we decided to move forward with RideNAB.
Highlights:
- MVP for RideNAB.
- Principle and cofounder.
- Shopify ecommerce development.
- Senior visual design.
- CSS reworked.
- Integrated 3rd party apps.
- Automation setup.
- Social media setup.
- Social media push & pull.
- Consulting
- Raised startup capital in 30 days.
- Purchased medium fleet of bicycles.
- Created brand, website and marketing materials.
- Launched business in 45 days.
- Saw 68% growth after 1st month.
- Selected out of 60 startups to pitch at Reach Next 2015.
- Quickly became known as the premium bicycle rental in Santa Monica.
- Developed joint venture partnerships with vendors.
Strategic decision making within project parameters, technical requirements & brand design guidelines.
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Advertising.
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Ad Campaigns.
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Agile.
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Art Direction.
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Brand Development.
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Brand Design.
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Brand Marketing.
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Brand Strategy.
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Capital Raising.
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Computer Science.
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Construction.
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Consulting.
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Creative Cloud.
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Creative Direction.
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Design Lead.
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Display Ads.
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Ecommerce.
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Email Marketing.
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Email & Hosting Setup.
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Emerging Technologies.
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Enterprise.
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Figma.
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Frontend Development.
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Graphic Design.
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Human-Centered Design.
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Illustrator.
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iOS.
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iOT.
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Information Architecture.
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Innovation.
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Invision Studio.
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Integrated Systems.
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Iterative.
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Kanban.
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Lean.
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Lifestyle Photography.
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Logo Design.
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Miro.
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Mobile First Design.
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Package Design.
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Photo Manipulation.
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Photo Retouching.
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Photoshop.
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Plastic Injection.
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Point of Sale.
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Product Design.
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Product Experience.
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Product Management.
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Product Owner.
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Product Photography.
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Project Research.
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Quality Assurance.
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Rapid.
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Responsive Web/Mobile Design.
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Rich Media.
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Scrum.
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Senior Art Direction.
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Senior Android Design.
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Senior iOS Design.
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Senior UI Design.
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Senior UX Design.
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Shopify Expert.
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Sketch.
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Social Media Marketing.
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Sprints.
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Startups.
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Strategy.
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Team Building.
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Team Management.
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UI/UX.
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User Acquisition.
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User Adoption.
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User Journey Mapping.
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User Research.
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User Surveying.
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User Testing.
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Web 1.0-4.0.
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Web Design.
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Web Development.
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Wireframes.