Fox Racing: Web Graphics Official

Contract: Web | Ecommerce Consultant & Visual Designer.

September 2010 – November 2010  |  3 months  |  Irvine, CA.

After leaving Nike/Hurley/Cons I started working for 24 Seven again. Through their contracts I was hired to work in-house at Fox Racing headquarters in Irvine, CA. While at Fox, I worked on their new website/ecommerce platform that was rolling out. I consulted them on UI/UX and redesigned their PDP (product description pages) to be a bit more engaging. Otherwise the site was beautiful. I had learned some conversion strategies and felt Fox Racing could benefit from my experience. This was early day ecommerce and I had just left Nike/Hurley/Cons as Hurley's Senior Web Designer and Flash Developer. I do not have those PDP design files unfortunately. I'm under NDA's on this project. I did get the chance to do some photoshop headers for their category pages they didn't mind I use for my portfolio. While their I assisted in QA testing the new site for launch.


  • 72 ppi.
  • Senior UI/UX design.
  • Senior visual design.
  • Image manipulation.
  • Assisted in Launching new version of
  • Consulted on user engagement and acquisition models, UI/UX design, and new mobile application concepts for engaging their audience.
  • Reworked product description pages (PDP) on ecommerce website.
  • Ran QA on new code features and reported back to development team with detailed instructions on how I was able to break code.
  • Designed category landing page headers for new website launch.

Strategic decision making within project parameters, technical requirements & brand design guidelines.





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Patrick T. Gorman

15+ yrs Strategic Leadership and Innovation in Software & iOT. I'm equally creative and logical. I've spent my career strategically listening, learning, adapting, designing & developing software for Fortune500’s, Ad Agencies, Startups, Emerging Technologies and Online Businesses. I've diversified my knowledge and experience by servicing multiple industries throughout my career. My creative and technology ideas have improved product, user experience, customer conversion, and adoption strategy for many companies. When I'm designing new products, I always think about the end consumer first. This intuition helps me connect more people with products and technology in the hopes to better improve their experience.



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