Cream Cycles: Bicycle Rental Co. Official

Principle, Operator & Senior Visual Designer.

May 2015 – January 2016  |  9 months  |  Los Angeles, CA.

Cream Cycles is a tourist based bicycle rental company that serviced Santa Monica, Venice & Marina Del Rey, CA. I raised capital and we launched in the Summer of 2015. We quickly became known as the premium bicycle rental company. We had a brand new fleet of 50 bicycles and the tourist loved riding them. I was approached by the VP of Santa Monica Tourism and asked to have Cream Cycles featured on SantaMonica.com. After substantial organic growth, one of my tech colleagues contacted me and asked Cream Cycles to pitch at REACH Next. We launched Cream Cycles to prove there was a demand for distributive bike share. From our analytics we decided to move forward with RideNAB.

Highlights:

  • MVP for RideNAB.
  • Principle and cofounder.
  • Shopify ecommerce development.
  • Senior visual design.
  • CSS reworked.
  • Integrated 3rd party apps.
  • Automation setup.
  • Social media setup.
  • Social media push & pull.
  • Consulting
  • Raised startup capital in 30 days.
  • Purchased medium fleet of bicycles.
  • Created brand, website and marketing materials.
  • Launched business in 45 days.
  • Saw 68% growth after 1st month.
  • Selected out of 60 startups to pitch at Reach Next 2015.
  • Quickly became known as the premium bicycle rental in Santa Monica.
  • Developed joint venture partnerships with vendors.

Strategic decision making within project parameters, technical requirements & brand design guidelines.

 

 

 

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Patrick T. Gorman

"Strategic Digital, UI/UX, Concept & Visual Designer | Director."

LinkedIn | Facebook

 

12 years senior professional. I'm equally creative and logical. I've spent my career strategically listening, learning, adapting, designing and developing digital solutions for global brands, ad agencies, emerging technologies, startups and online businesses. I've diversified my knowledge and experience by servicing multiple industries throughout my career. My creative and technology ideas have improved product, user experience, customer conversion, and adoption strategy for many companies. When I'm designing new products, I always think about the end consumer first. This intuition helps me connect more people with products and technology in the hopes to better improve their experience.

 

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